The 2006 edition of Ars Electronica is taking place in Linz from 31 August to 5th September. Blessed this year even in its title/topic ('Simplicity') by John Maeda (one of the regular contributor in the last years) and his most recent book, 'The Laws of Simplicity', the festival has commissioned him the opening symposium. The rest of the program includes also: 'Moon Ride' by Assocreation (cyclists feeding a huge battery with their motions and the resulting energy liberated as light at night), the showcase of the University of Art and Design Helsinki and the Interface Culture exhibition of the Art University of Linz, the presentation of the Upgrade! international network of events and of the just closed ISEA. The usual mini-presentation at the Electrolobby, the computer animation projection, the sunday digital music night, the Radio FRO conference, the noticed by few Klangpark sound art event, and the exhibition at the Ars Electronica Center and at the OK Centrum are running as always in the last editions (2002, 2003, 2004 and 2005). Saturday will be celebrated in a monastery in the country (Stift St. Florian), out of the usual paths and betting on an unusual location for a crowd usually attracted more for meeting each other than for running from one event to the next.