Visitors can buy a T-shirt of their own choice, the only condition being that they their name and address. The information is automatically mapped in Google Maps, thereby making it possible to see where each T-shirt ends up after leaving the museum. The 300 T-shirts will gradually disappear from the physical museum space only to re-appear on the web.

On the Future of Digital Searching, Conference on the Social Role of Google & Co 8 November, 2008, Vienna